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Help Google Help you…

Posted on February 24th, 2017

In a world filled with Google and custom Ad tracking we “assume” that Google knows about our business or organization. Google can’t do all the work they need our help, here a few tips from Google to help you promote …

Kalamazoo Beer Week January 14 to 21!

Posted on January 11th, 2017

The biggest and best Beer Festival in West Michigan! Kalamazoo Beer Week January 14th to 21st!

Kalamazoo Beer Week is “the” festival in West Michigan that celebrates craft beer.  It is highlighted by many great events that include tastings, dinners …

5 Ways to Deliver Unique Customer Experiences

Posted on December 21st, 2016

One of the best ways to connect with customers is to give them one-of-a-kind experiences. Here are five examples of unique service — and how you can follow in their footsteps.

Customers can’t help but walk away remembering how a …

Celebrating the Mackinac Bridge

Posted on November 9th, 2016

The ‘Mighty Mac’ is probably the most recognizable landmark in northern Michigan. We were honored to help celebrate this majestic icon’s birthday last week (November 1st), in which the Mackinac Bridge marked its 59th year connecting the Upper Peninsula to …

When is it time to Revamp your Website?

Posted on October 24th, 2016

These days, your audience’s first impression of your business or organization is based almost exclusively on your website so revaming your website isn’t a task to take lightly.

While you can find many excellent reason NOT to Revamp you website, …

Petoskey Area Visitors Bureau

Posted on October 6th, 2016

The Petoskey area is the crown jewel of northern Michigan. The communities of Petoskey, Harbor Springs, Boyne City, Boyne Falls, Bay Harbor, Bay View, Walloon Lake and Alanson each offer unique vacation experiences but all with the same get away …

E-Mail Management & Spam

Posted on September 27th, 2016

At Gaslight Media we understand the challenges Internet users face sending and receiving E-Mail. In a perfect world, all legitimate E-Mail would reach the intended destination immediately and there would be no SPAM (unsolicited advertising) for you to filter through …

Discover Kalamazoo

Posted on August 26th, 2016

Discover Kalamazoo offers so much more than a memorable name. Located in Southwest Michigan, about two hours from Chicago, Kalamazoo features a vibrant and progressive downtown that sets the stage for quality dining, eclectic shops and galleries, and live entertainment. …

Creating a Better Newsletter Part 3

Posted on August 10th, 2016


Whether your emails are monthly newsletters or part of an automated campaign, they should drive readers to take action, whether that is contacting you directly, visiting your website for additional information, or even making a purchase. A good Call-To-Action …