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7 Design Tips for Email Marketing

Posted on August 30th, 2017

Learn how to send emails that earn you more customers and revenue

Creating a campaign can be frustrating if you’re worried that a lack of design skills is preventing you from getting the results you want. Fortunately, you don’t have …

Why Optimizing Images is Good for SEO

Posted on May 22nd, 2017

Optimize Images for SEO and User Experience by Bruce Williams

Whenever site speed gets discussed, one of the first things that comes to mind is the need to optimize images. Big, clunky images can slow down a site’s response time, giving

10 Best Practices for Tourism Marketing with Instagram

Posted on April 19th, 2017

Follow these tips from top Destination Marketing Organizations to grow your Instagram marketing.

Instagram provides great opportunities for people to share the things they love and a snapshot of their daily activities. This makes it the perfect match for Destination …

Keywords and Your Domain URL

Posted on March 31st, 2017

Check out this great article from Rebecca Sentance, Deputy Editor at ClickZ and Search Engine Watch. The article pertains to any website but there is a section for our DMO clients called Hotel keywords: regional differences, that talks …

Help Google Help you…

Posted on February 24th, 2017

In a world filled with Google and custom Ad tracking we “assume” that Google knows about our business or organization. Google can’t do all the work they need our help, here a few tips from Google to help you promote …

Kalamazoo Beer Week January 14 to 21!

Posted on January 11th, 2017

The biggest and best Beer Festival in West Michigan! Kalamazoo Beer Week January 14th to 21st!

Kalamazoo Beer Week is “the” festival in West Michigan that celebrates craft beer.  It is highlighted by many great events that include tastings, dinners …

5 Ways to Deliver Unique Customer Experiences

Posted on December 21st, 2016

One of the best ways to connect with customers is to give them one-of-a-kind experiences. Here are five examples of unique service — and how you can follow in their footsteps.

Customers can’t help but walk away remembering how a …

Celebrating the Mackinac Bridge

Posted on November 9th, 2016

The ‘Mighty Mac’ is probably the most recognizable landmark in northern Michigan. We were honored to help celebrate this majestic icon’s birthday last week (November 1st), in which the Mackinac Bridge marked its 59th year connecting the Upper Peninsula to …