Search, both paid and organic, is an indispensable digital marketing channel. Search signals substantial user intent. Someone who searches for “women’s hiking boots” is probably in the process of looking for a pair of hiking boots to buy. Someone who…
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Optimize Images for SEO and User Experience by Bruce Williams
Whenever site speed gets discussed, one of the first things that comes to mind is the need to optimize images. Big, clunky images can slow down a site’s response time, giving
Follow these tips from top Destination Marketing Organizations to grow your Instagram marketing.
Instagram provides great opportunities for people to share the things they love and a snapshot of their daily activities. This makes it the perfect match for Destination …
Check out this great article from Rebecca Sentance, Deputy Editor at ClickZ and Search Engine Watch. The article pertains to any website but there is a section for our DMO clients called Hotel keywords: regional differences, that talks …
In a world filled with Google and custom Ad tracking we “assume” that Google knows about our business or organization. Google can’t do all the work they need our help, here a few tips from Google to help you promote …
The biggest and best Beer Festival in West Michigan! Kalamazoo Beer Week January 14th to 21st!
Kalamazoo Beer Week is “the” festival in West Michigan that celebrates craft beer. It is highlighted by many great events that include tastings, dinners …
One of the best ways to connect with customers is to give them one-of-a-kind experiences. Here are five examples of unique service — and how you can follow in their footsteps.
Customers can’t help but walk away remembering how a …
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Read full Article by Ryan Phelan…
The ‘Mighty Mac’ is probably the most recognizable landmark in northern Michigan. We were honored to help celebrate this majestic icon’s birthday last week (November 1st), in which the Mackinac Bridge marked its 59th year connecting the Upper Peninsula to …
These days, your audience’s first impression of your business or organization is based almost exclusively on your website so revaming your website isn’t a task to take lightly.
While you can find many excellent reason NOT to Revamp you website, …
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