Search Engine Optimization
Get your site ahead of your competition /
and in front of your target audience
Search engine optimization (SEO) is the process of affecting the visibility a website in a search engine’s natural or organic search results.
Search engine optimization, marketing, and social media are the most important first step to attracting your target audience. The success of your website is heavily dependent on marketing it correctly.
Our process will:
Increase your website’s traffic through direct target-marketing.
Boost your market share.
Overshadow your competitors with your higher placement.
Our Search Engine Marketing process targets the most important keyword phrases. We then incorporate those keywords into the site design and source code. Using only correct industry standards, Gaslight Media will promote your site via web directories, blogs, social bookmarking sites giving your site the credibility to show up well in the search results pages of Google, Bing and Yahoo.
Our consultation provides:
Research and suggestions of optimized keywords to drive traffic to your website.
Implementation of keyword-maximized meta tags and suggested text modifications.
Submission of your website to important directories, along with XML sitemaps for Bing and Google Webmaster Tools.
Local Search set up and assistance.
Integration of your Google Analytics account.
Monthly maintenance program that makes sure you Stay on Top!
Continued modification and optimization of website code.
Analysis and reporting of the traffic to your website, provided on a monthly basis.
Gaslight Media’s Recurring SEO Optimization Cycle
Gaslight Media’s Search Engine Optimization is a multi-step process that includes continuing on-site and off-site modifications.
- Keyword Phrase Research & Site Content
Maximize the content of your website with quality content that will increase targeted traffic.
- Website Optimization Recommendations
We will optimize your website to fit the always-changing search engine standards.
- Initial Marketing Process
Get your site set up correctly with local search and getting your site indexed correctly.
- Analyzing Results
Quality reporting with insight on keyword phrases and visitors.
- Monthly Maintenance
The experts at Gaslight Media study the results of the ranking and traffic reports to determine if the keyword phrases we are targeting are performing to their potential, or if they should be modified. Gaslight Media continues to build correctly constructed links to your website to guide search engines.
Pay Per Click (PPC) Marketing
This plan includes monitoring, consulting time and management of your website account within our PPC program. The budget for this program will be determined after thorough research and analysis is completed for your target market. (PPC options include Google Adwords, Microsoft AdCenter and Facebook.)