Check out this great article from Rebecca Sentance, Deputy Editor at ClickZ and Search Engine Watch. The article pertains to any website but there is a section for our DMO clients called Hotel keywords: regional differences, that talks about using regional keywords vs generic keywords like ‘hotel discount’ or ‘reservations hotel.’
The WordPress platform allows you (our clients) to customize the URL for each page.
Study: How valuable is it to have keywords in your domain URL?
In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”.
Webmaster Trends Analyst John Mueller stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor”. But small can still make a difference in the grand scheme of things, and there are also compelling reasons from a usability standpoint to include keywords where they are relevant.