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Creating a Better Newsletter Part 2

Posted on July 13th, 2016

Attention-Grabbing Subject Line

It may not seem like much since it’s only a few words long, but it’s all your subscriber see before deciding whether or not to open your email. The subject line may be the most import part of your newsletter. A great subject line should let subscribers know what they can expect from opening your newsletter or better yet a “call to action”.

Stop using “newsletter” in your subject line. This now antiquated word can make your emails seem outdated and less worthy of reading. Think carefully about your words or phrases. Are they up-to-date and modern, or do they date your company? Are they motivating and clear, or do they leave the point of your messages murky? Try using a call to action that clearly tell users what you want them to do. They should include active words such as: Call, Buy, Register, Subscribe, or Donate.

Personalized emails can boost engagement rates and make subscribers feel better about the communication they’re receiving. Try adding personalization to the subject line as well as the email body.

With all the emails in your readers’ in-boxes at any given time, your subject line is how you make sure yours stands out.

Creating a Better Newsletter Part 1