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Why PPC and SEO need to work together

Posted on September 28th, 2018

Gaslight Media’s Search Engine Marketing process targets the most important keyword phrases. We then incorporate  those keywords into the site design and source code. Using only correct industry standards, Gaslight Media will promote your site via web directories, blogs, social …

The state of HTTPS in 2018: Why should you migrate?

Posted on April 19th, 2018

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon.

So, when in 2014 Google confirmed HTTPS as a ranking signal – that is, recommended that all websites should migrate to HTTPS for …

Adding Long Tail Keywords and Why They are Important

Posted on September 11th, 2017

We tell our clients all the time “Content is King” and new content is even better. Useing Long Tail Keywords in your content clearly shows that the user is interested in learning about a specific topic. The following article gives detailed …

Why Optimizing Images is Good for SEO

Posted on May 22nd, 2017

Optimize Images for SEO and User Experience by Bruce Williams

Whenever site speed gets discussed, one of the first things that comes to mind is the need to optimize images. Big, clunky images can slow down a site’s response time, giving

Keywords and Your Domain URL

Posted on March 31st, 2017

Check out this great article from Rebecca Sentance, Deputy Editor at ClickZ and Search Engine Watch. The article pertains to any website but there is a section for our DMO clients called Hotel keywords: regional differences, that talks …

Black Hat vs White Hat Search Engine Optimization

Posted on June 14th, 2016

The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats. Nowadays, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers. …

Optimizing Social Media for your Business

Posted on April 13th, 2016

Understanding the relationship between search engine optimization and social media, is key to optimizing and improving your positioning in the Search Engines. With so many businesses and organizations using social media, its imperative that your online presence be accurate and …