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Creating a Better Newsletter Part 3

Posted on August 10th, 2016

Call-To-Action

Whether your emails are monthly newsletters or part of an automated campaign, they should drive readers to take action, whether that is contacting you directly, visiting your website for additional information, or even making a purchase. A good Call-To-Action …

Creating a Better Newsletter Part 2

Posted on July 13th, 2016

Attention-Grabbing Subject Line

It may not seem like much since it’s only a few words long, but it’s all your subscriber see before deciding whether or not to open your email. The subject line may be the most import part …

Creating a Better Newsletter Part 1

Posted on June 29th, 2016

Mobile Friendly Design

The current mobile email statistics are staggering – Rijr “The Ultimate Mobile Email Stats” (May 2016)

  • 77% of consumers will delete an email, without reading it, if it’s not mobile-friendly.
  • Only 10% try to read it anyway.

Here come the Wee Forest Folk!

Posted on June 21st, 2016

These little creatures are so cute! Wee Forest Folk are a miniature hand painted, collectible sculpture (usually mice) that capture the essence of life year round. Luckily for the WFF collectors, The Mole Hole in Sault Ste Marie, Michigan is …

Email Facts and Etiquette

Posted on May 16th, 2016
The Paradox of Modern Life

We are now more wired than ever. Researchers from the University of Glasgow conducted a study, and found that half of the study participants reported checking their email once an hour, while some individuals check …

Introducing Our New Team Members

Posted on January 11th, 2016

Gaslight Media is excited to introduce you to our new team members that have come on board over the past six months. Some of you have already met and worked with Charis, Brian, and Anthony, and hopefully you have have …