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Making News

Official Launch of the GLM Event Housing Reservation System

Make your destination more appealing to group tour and event planning professionals by offering online reservations on your CVB/DMO Web site!

Upward Initiative 2012 Tourism and Professional Development Conference

The UPWard Initiative tourism group is made up of  volunteers from both the private and public sectors

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Social Media Marketing Services

Social media has become a great tool in driving traffic to your Web site. If you are a regular news headline reader or conference attendee, you’re hearing about Twitter, del.icio.us, Digg and Facebook–you just might not be sure what to do with them.

Social media is a marketing tool that allows you to reinforce and promote your brand. The old marketing adage is true: Word of mouth is the best form of advertising. Essentially, this is what social media boils down to—a community of users that helps spread the word about your brand, and a reinforcement of the brand based on user reviews and comments.

As part of your online marketing effort, Gaslight Media will work with you to develop a plan for your business or organization to integrate social media—a powerful tool when used hand-in-hand with our Search Engine Marketing program. We can get you started by creating a strategic plan based on the best practices for managing your new social media accounts.

What will This do for You?

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  • Drive traffic from additional venues to promote your products, services, events and destination
  • Create an outlet to submit your information and updates to a larger audience of people who are interested in your product, organization, service or destination
  • Increase links back to your Web site
  • Develop new traffic resources outside of traditional print advertising and Search Engine Marketing

Services Offered

Our goal is to make the process of Internet marketing through the social media outlets as easy for you as we possibly can. Our Social Media Marketing program offers you:

  • Setup of accounts within social media Web sites that fit your criteria
  • Management of your accounts within the various social networking Web sites
  • Creation of optimized articles, posted and submitted with an RSS feed to targeted outlets
  • Optimization of articles you provide for best positioning within pre-determined venues
  • Integration of services within our SEO monthly program (if currently enrolled)

Our Process

It is important that we understand the goals of your online business when implementing social media into your overall marketing objectives. Gaslight Media will work with you on creating an overall online marketing plan built around your brand, demographics and current marketing and advertising
strategies. General guidelines of our pricing structure:

  • Account creation/setup on selected social media venues - average $250 setup fee
  • Monthly management of accounts - average $125 - $175 per month
  • Two (2) optimized articles and RSS submissions - $125 (monthly)
  • Additional articles we write and post - $65.00 for each
  • Optimization and submission of an article the client writes - $35.00/article

Blog set up and Management $500.00 setup, with the following services offered:

  • $125.00 monthly fee - 2 optimized articles and RSS submissions
  • $  65.00 for each additional article we write and post
  • $  35.00 article optimization and submission of an article the client writes

Contact Us

120 E. Lake Street
Petoskey, MI 49770

Call 231.487.0692
Fax 231.487.0313