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Making News

Official Launch of the GLM Event Housing Reservation System

Make your destination more appealing to group tour and event planning professionals by offering online reservations on your CVB/DMO Web site!

Upward Initiative 2012 Tourism and Professional Development Conference

The UPWard Initiative tourism group is made up of  volunteers from both the private and public sectors

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Search Engine Marketing Programs and Services

Search Engine Marketing is the process by which you put your Web site in the best possible position to succeed. The success of your Web site is heavily dependent marketing your Web site correctly.

The Gaslight Media  Search Engine Marketing process targets the key words and phrases your visitors are likely to use to find you on the Web and incorporates those keywords into the site design and source code. Gaslight Media will also promote your site via web directories, blogs, social bookmarking sites and other quality backlink building techniques that will give your site the credibility to show up well in the major search results pages of Google, Yahoo and Bing. 

Gaslight Media’s SEM and SEO programs will increase your site’s visibility on the Internet by improving its placement on search engines.

Our Process

  • Research and suggest optimized keywords to better drive traffic to your Web site.
  • Implementation of keyword-maximized meta tags and suggest text changes for best
    Search Engine results.
  • Submission of your Web site to important directories (such as Dmoz, Yahoo
    Directory, Wikiweb, etc.)
  • Submission to social bookmarking sites.
  • Assistance with getting your business properly placed on Google and Bing business directories and 'Places' section.
  • Integration of your Google Analytics account for additional reports and creation of a
    Google site map.
  • Monthly subscription to the informative Gaslight Media SEO Marketing Tips and
    News email newsletter.
  • Monthly maintenance program including 2 hours of consulting and maintenance.
  • Continued modification of Web page titles and meta tags to focus the site on the correct keyword phrases that drive traffic to your Web site.
  • Aggressive Link Building Program with continued submission to directories, social bookmarking sites as well as blogs. We will get you the back links needed to have an effective presence on the Web.
  • Analysis and reporting of the traffic to your Web site, provided on a monthly basis.
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Gaslight Media's Recurring SEO Optimization Cycle


Use your marketing dollars wisely and get your Web site found!

Gaslight Media’s Search Engine Optimization is a multi-step, inclusive process, which involves monthly comprehensive analysis of your Web site. Search Engines change constantly there are both onsite and offsite modifications that need to be made to position your site correctly.

  • Step 1: Keyword Phrase Research & Site Content
    Gaslight Media will create and continue to improve an optimal set of targeted keyword phrases and descriptions by researching the most popular and least competitive keywords related to your business. We will also examine the content of your Web site and suggest modifications to increase targeted traffic to your Web site. Our goal is to maximize your quality hits!
  • Step 2: Web Site Optimization Recommendations
    Gaslight Media will optimize your Web site to fit the always-changing search engine standards. Recommendations to update the Web site structure will be made and implemented (with approved change order). Optimization recommendations can be something as simple as content changes, the inclusion of a site map, or rearranging information to gain visibility within certain search engines or directories based upon their custom algorithms.
  • Step 3: Initial Marketing Process
    This process (gets your site out there) with submission of website to important Web directories and social bookmarking sites. 
  • Step 4: Analyzing Results
    The monthly search engine maintenance program includes a complete ranking report of your Web site’s placement in the search engines along with monitoring and a review of your Web site server statistics that are compiled within Gaslight Media’s advanced statistical program. Keyword phrases that were used within the search engines are captured in a report, giving the experts at Gaslight Media a clear view of how visitors are accessing your Web site within the search engines.
  • Step 5: Monthly Maintenance
    The experts at Gaslight Media study the results of the ranking and traffic reports to determine if the keyword phases we are targeting for are performing to their potential, or if they should be changed. Gaslight Media continues to build correctly constructed links to your site to guide search engines in terms of correct content and relevancy.


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Pay Per Click Optimization and Paid Inclusion

This plan includes monitoring, consulting time and management of your Web site account within our PPC program. The budget for this program will be determined after thorough research and analysis is completed for your target market. (PPC options include Google Adwords, Microsoft AdCenter and Facebook.)

Contact Us

120 E. Lake Street
Petoskey, MI 49770

Call 231.487.0692
Fax 231.487.0313