Dermatology Associates of Northern Michigan has been a client of ours since 2004, when we launched their first static Web site. In 2009 Dr. Murray Cotter took over the practice and contacted us to bring the site up to date with a new look and functionality as he began to steer the direction of the newly acquired practice. The revamp not only included a new design, but also integrated our Gaslight Media Toolbox content management system and contact database.
The new design presents a spa like feel to the visitor, with more intuitive navigation and access to the information provided in the site. Dr. Cotter and his staff now have complete management over the content on the pages of the site, and are able to collect visitor information from the site that will assist them in their marketing and communication efforts with their existing and new patients.